Product Design and Insurance Pricing

1. Pricing of new products
  • Market research will be at the core of our insurance product design. This will be carried out by a combination of desktop analyses, focus groups and surveys carried out on target markets.

  • 2. Risk based pricing for existing product
    • Consideration of historical claims experience to determine the future expected cost of claims.

Our illustration of a pricing work flow

The pricing work flow is overlaid by the underwriters' market and business expertise at each point in the process. For example:

  • input business strategies into risk selection and pricing

  • Sourcing business and identifying cross-sell opportunities

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